Kilvein “Keith” Amarila — SEO & GEO Specialist
I drive top-10 rankings for home-service, wellness, and professional businesses — turning local curiosity into calls and bookings.
A selection of local-SEO engagements with verified Semrush position tracking, Google Analytics, and Google Business Profile data.
#1 in the map pack for “landscape gainesville” & “landscape designer gainesville,” with a full-funnel lift across traffic, calls, and direction requests.
View case study →Expanded organic visibility to 217 keywords — climbing on competitive terms like “anxiety therapy in Denver,” “mental health services near me,” and long-tail intent like “OCD therapist in Denver,” via local SEO, on-page optimization, and health-directory citations.
View case study →Semrush average position & keyword coverage · lower is better
Figures sourced from client Semrush, Google Analytics 4, and Google Business Profile reports. Several campaigns delivered under agency engagements.
Industry-standard platforms for research, tracking, and reporting — the stack behind every campaign.
Position tracking, keyword research & competitive analysis.
Backlink analysis & keyword intelligence.
Search volume & keyword discovery.
On-page content optimization & SERP analysis.
Traffic, behavior & conversion measurement.
Index health, impressions & organic performance.
Custom dashboards & client reporting.
Core Web Vitals & page-speed diagnostics.
Map-pack & local presence optimization.
Local rank tracking & citation management.
Local citations & GBP rank tracking.
Technical SEO crawling & site audits.
AI research, content & strategy support.
Project tracking & SEO task management.
Workflow & campaign coordination.
The platforms behind every engagement — from research and on-page optimization to rank tracking, reporting, and project delivery.
End-to-end local search — from technical foundations to the map pack and the new world of AI-driven search.
Rank in the geographic searches that drive nearby, ready-to-buy customers to your business.
Optimized categories, NAP, geo-tagged media, posts, and Q&A to win the map pack.
Dedicated, schema-rich location & service pages that rank per city and service area.
Crawlability, page speed, schema, and on-page structure fixed with Screaming Frog & co.
Consistent, accurate listings across directories — audited and monitored continuously.
Localized blogs, city/service combos, and geo-targeted backlinks that build authority.
Positioning your business to surface in generative and AI-powered local search results.
GA4, Search Console, geo-grid rank tracking, and clear dashboards tied to leads & calls.
Measuring true visibility across a service area — not a single point — so wins are real and local.
Optimizing the Google Business Profile and local signals that decide who shows up first.
Clean structured data and consistent citations — the unglamorous foundation rankings stand on.
Preparing content and entities to surface in generative and AI-driven local search.
I’m Kilvein “Keith” Amarila, an SEO & GEO specialist focused on local search. I help home-service, wellness, and professional businesses get found by the nearby customers who are ready to buy.
That means Google Business Profile optimization, geo-targeted landing pages, technical & on-page SEO, and clean citation foundations — every move measured with real Semrush, GA4, and Google Business Profile data. Across 9 clients I’ve driven #1 map-pack rankings, double-digit keyword growth, and measurable lifts in calls and direction requests.
Whether you need to win your local map pack or rebuild your search foundation, I’d love to hear about your business.